What is Digital Signage? PDF Print E-mail

Digital Signage, also known as Digital Out of Home, describes electronic display of information in a public area. These displays can include LCD displays, HDTVs, and large outdoor media. Digital Signage can be used to present information to employees, customers and patients in waiting rooms, information at trade shows and other events, and dynamic advertising in stores and malls.

The benefits of Digital Signage are fresh content, dynamic eye catching use of animation, motion, transitions, sound and video, utilizing a scarce resource of space to display multiple ads and messages, easily updated content that can be managed from a remote location and sent to multiple displays. A network of Digital Signage can share the same messages or each deliver targeted information for that display's location.



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